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Digital Marketing Career In India In 2022: Demand, Salary, and Scope

Digital Marketing Career

You may have heard of our conversations online. We conduct much of our discussions online. We have multiple devices like smartphones and laptops in our homes. All these smart devices create their own world.

Digital marketing is a massive part of this transition from analog to the digital age. Marketers follow the behavior of consumers. They met people in person and hit commercials on TV shows. The Internet and devices connected to the Internet have introduced digital marketing.

But what is digital marketing? How to define a practice? What is the best way to do digital marketing? These are the questions we answered for you today.

Digital Marketing Career

What is Digital Marketing?

Digital marketing is marketing done through devices connected to the Internet. Email marketing, content marketing, social media marketing, and many other aspects of digital marketing are essential to today’s entrepreneurs. Digital marketers study how people connect online, create content for online consumption, and dominate digital media.

As you become more accustomed to marketing in the digital space, you can increase your readership, viewership, and sales. Digital marketing uses digital technologies such as SMS to send notifications to reach people on devices connected to the Internet.

For example, you may be asked for a rating as soon as you enter the store. The smartphone may have entered a geotagged area that allows the store to accommodate you personally.

A career in digital marketing provides entrepreneurs with a platform for sharing ideas, promoting products, and building an audience. Marketing through digital channels can help you reach more people without spending money or hiring hundreds of people. It’s pretty simple.

However, while it’s easy to understand and learn digital marketing, it’s far more challenging to accomplish it effectively. Many people try and fail. But as long as you focus on implementing and practicing marketing, you will dominate your space.

What is the Demand for Digital Marketers in 2022?

With so many jobs and not enough professional skills to meet them, now is a great time to start a career in digital marketing.
According to LinkedIn, the role of Digital Marketing Specialist is among the top 10 most desirable jobs, with 860,000 jobs. The most requested digital marketing experiences include social media, content strategy, SEO, analytics, etc.
There are so many aspects to a digital marketing strategy that much work is involved. The marketing industry is facing a crisis – the digital skill gap. A LinkedIn survey found a shortage of about 230,000 digital marketing professionals in major US metropolitan areas.

What are the pros and cons of Digital Marketing?

Pros Of Digital Marketing

1. Numerous Vacancy In Digital Marketing

Can you imagine a career in digital marketing opportunities as more and more businesses adventure online? Experts emphasize that there is no longer a significant time to begin a digital marketing career. It helps you enjoy the benefits of this medium more than ever.

For example, suppose you want to create a content marketing strategy. Above all, you need the services of search engine optimization specialists, content writers, data analysis specialists, social media managers, and digital marketing managers.

Search engine optimization experts maximize the value of content in your search engine rankings. Social media professionals schedule content delivery across different media channels. The digital marketing manager reviews all aspects of the strategy. Therefore, combine other disciplines to achieve a great digital marketing campaign.

2. Flexible Work

A career in digital marketing provides flexibility and makes your work easier. It is a dynamic industry and tends to change and develop. Therefore, digital marketing offers flexibility regarding the timing and type of projects.
You can post ideas and make changes. There is no format for digital marketing campaigns. You can work from anywhere and choose your working hours. There is no fixed time frame to follow.

3. Freelance Opportunity

One of the best features of a career in digital marketing is that it doesn’t require previous experience. You can be a 20 or 65-year-old retiree. While other jobs have specific age limits to get started, digital marketing offers many opportunities for freelancers to explore.

Today, some online job portals offer freelance job opportunities. Social media executives, search engine optimization experts, influencers, and content writers can all freelance in this web world.

All that is constant is the knowledge and abilities that change with the latest practices and trends. Therefore, when you step into digital marketing, you need to learn continuously and be prepared to be flexible in the changes that occur.

4. Start your own business

Apart from freelance options and work in corporate organizations, digital marketers have the freedom to start their own business and grow it to a very high level.

You can work with other digital marketers. As size and reputation grow, you can hire other talented digital marketers to carry out your company’s marketing efforts. It will help you spread your wings and take on the entrepreneurial spirit.

Cons of a Digital Marketing Career

1.Keeping Pace with the Change

Flexibility, a positive trait of the online domain, can sometimes be detrimental to your career graph. If you are not familiar with the changes around you in the web domain, you will not be able to provide strategic solutions to problems. You have to evolve to be on par with other digital marketers consistently.

2. Competition In Digital Marketing

Competition is the next factor that is dominant in the digital marketing world. With the surge in demand for Digital marketers, several institutes have developed comprehensive digital courses.

Many individuals enroll in these courses today due to the vast possibilities of success in the digital world. Therefore, you have to compete with your peers and try every method to stay ahead of your competition.

Is digital marketing a promising career for the future?

We beg to differ from those who feel that digital marketing is a field with little upward mobility. There are fewer rules and structures since it is a relatively new field.

Think about it – some career in digital marketing is yet to be discovered! So the possibilities for future growth are limitless.
Moreover, in this industry, it is your work that truly matters. You will be rewarded if you are ready to roll up your sleeves, work those long hours, and involve yourself in pitches for great brands and campaigns for more great brands.

Is digital marketing a high-paying job?

Yes, digital marketing is, of course, a very high-paying job. The average salary of a digital marketer at an executive-level position lies between INR 2,50,000 to 5,00,000. And the average highest starting salary at a manager’s level is between INR 8,00,000 to 10,00,000.

How much does a beginner digital marketer earn in India?

A career in digital marketing as a beginner might face challenges in earning through digital marketing. The annual salary of a beginner digital marketer / fresher is about Rs 2.0 Lacs to 4.0 Lacs. This will also depend on skills, organization, and city of work.

Career Opportunities in Digital Marketing in India

We have created a list of significant areas that provide job opportunities in the digital marketing field and some areas that will provide new job opportunities in the coming decade.

1. Search Engine Optimization (SEO)

Search Engine Optimization is a set of various activities performed on the website or a web page to make it rank on the search engine results page. Anyone doing SEO has to work on analyzing, reviewing, and optimizing sites using organic SEO techniques. One also needs to put content with powerful keywords to increase website traffic.

2. Social Media Optimization (SMO)

As the name implies, social media optimization is all about growing a company’s recognition across social platforms, including Facebook, Instagram, Twitter, Linkedin, Pinterest, etc. Social media marketing executives also design and execute complete social media strategies for your business.

The role of the social media optimizer is to create social media strategies, create content accordingly, publish that content, and track some key metrics such as reach, impressions, and follower engagement. To generate leads, you need to run paid ads on platforms such as Facebook and Instagram. As you increase your information, you end up with real customers.

3. Content Management

As the role suggests, the content is an integral part of this task. Content management is about creating content for the online world. This can be done with blog posts, videos, email newsletters, social media content, etc.

Content marketers’ primary goal is to create valuable content and deliver it through relevant channels to retain and attract viewers and increase website traffic. Content marketers need to tackle various tasks, including managing blogs, creating drip campaigns, making copies, guest blogs, PR, and videos.

4. Email Marketing

An email is a form of marketing we’ve used for many years, but it’s still one of the most valuable marketing strategies. This media is fast, accessible, and inexpensive, making it a powerful tool for businesses to connect with people.

As an Email marketer, one must focus on building an email list, creating personal and customizable emails based on customer interests, and extracting leads.

An Email marketer would also have to run campaigns, create newsletters, and update customers about new products and offers to promote the brand and increase customer acquisition.

5. Search Engine Marketing (SEM)

Search Engine Marketing Executives are responsible for paid google ads and PPC across all search engines and display networks. If numbers don’t intimidate you and you have excellent analytical skills, search engine marketing could be a perfect choice for you.

A Search Engine Marketing specialist designs a strategy for Ad campaigns, targeting, budget, and bidding to ensure that the ads reach the targeted audience. They make compelling ad copies to get viewers interested in the ad. It also monitors performance and makes adjustments.

6. Content marketing for AR and VR

Virtual reality offers an entirely immersive experience that shuts out the physical world and makes the virtual world feel real.

The adaptation of AR and VR for marketing is going to happen quickly. That is why marketers need to be ready to create content for AR and VR. These skills will help them get an early kickstart to using a technology that makes it easy to entice customers’ opinions.

7. Business marketing strategy Analytics

A Business marketing strategy analyst interprets data and turns it into information that offers ways to improve business, thus affecting business decisions.

Business marketing strategy analysts gather information from various sources and interpret patterns and trends. Analytics is one of the main parts of a digital marketing team and one of the most technical digital marketing skills.
Analytics is what tells a company if they’re on the right track and thus gives them an understanding of what’s working and what’s not.


There’s no reason to ignore a career in digital marketing in 2022. There’s every reason to pursue it aggressively. Digital marketing is any marketing strategy through digital means – usually through internet-connected devices. There are many examples: inbound marketing, email marketing, social media marketing, and content marketing, to name just a few.

Many benefits of digital marketing exist, from increasing web traffic and improving content performance to profitability and reaching your audience. If you’re considering trying digital marketing,or looking for best digital marketing training in lucknow, then focus on what we have mentioned in this blog.

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